





Who We Are
IGNITE as a brand started back in 2010 with our fitness arm IGNITE fitness & wellness. From there we have grown and added services along the way with IGNITE Surface, IGNITE corporate wellness, IGNITE team building, IGNITE kids, IGNITE consultancy and Homespa.
Our mission is to contribute to the community’s quality of life, by encouraging healthy lifestyle habits and movement.

Established

+ Years Combined Experience

People Moved

Satisfied Clients
IGNITE PINK IS PUNK 2024
The IGNITE Pink is Punk 2024 campaign was a resounding success, with its primary mission to raise awareness about breast cancer and generate vital funds for patient treatment and groundbreaking research.
Thanks to the overwhelming support of our community, we successfully raised over AED 123,000 across three separate events. We’re proud to confirm that 100% of the proceeds were donated to the Al Jalila Foundation, directly supporting patients and their recovery journeys.
Our goal has always been clear: to stand in solidarity with women facing a breast cancer diagnosis and to contribute to funding life-saving treatment and research, inspiring hope and resilience along the way.
A heartfelt thank you to the Dubai community—your involvement and generosity made this achievement possible.
We would also like to extend our deepest gratitude to our
Title Sponsor:
Medcare Women & Children Hospital
And special thanks to our valued partners and supporters:
Keen PR, Anantara The Palm, RIVA Beach Club, JLW, Kibsons, Spendlove Group, Urban Veda, VITALICE, Maxi Nutrition, Costa, Pret, Mr. Toad’s and the activation partners.
Together, we continue to make a meaningful difference
latest news

IGNITE Pink is Punk is Back for 2025!
Our 2024 campaign was a powerful reminder of what community can achieve. With over AED 123,000 raised across three incredible events, 100% of the proceeds went directly to the Al Jalila Foundation to support breast cancer patients and fund life-saving research. We’re incredibly grateful to everyone who took part from the 900+ participants to our amazing partners, especially our Title Sponsor: Medcare Women & Children Hospital, and key supporters including: Keen PR, Anantara The Palm, RIVA Beach Club, JLW, Kibsons, Spendlove Group, Urban Veda, VITALICE, Maxi Nutrition, Costa, Pret, Mr. Toad’s, and all our activation partners. And now… we’re back for 2025 and we’d love to have you involved! Find out more and get involved! Together, we’re making a meaningful difference. Let’s do it again.

IGNITE World Heart Day 27th Sep
After the success of our World Mental Health Day event on May 31st, we’re back! On September 27th, IGNITE is hosting another AED 99 Community Morning in celebration of World Heart Day bringing together movement, recovery, and wellness in one unforgettable morning by the beach. Expect Pilates, Beach Yoga, Ice Plunges, Boot Camp, SUP and Kayak Rentals, plus activations from leading wellness brands and partners who share our mission: to move people physically, mentally, emotionally. IGNITE World Heart Day

Partnership between IGNITE Group and Monster Middle East – GoPro
We’re thrilled to announce a new partnership between IGNITE Group and Monster Middle East , the official distributor of GoPro! For years, we’ve relied on GoPro cameras to capture the energy and joy of our IGNITE water sports birthday parties and our high-energy IGNITE team building sessions – from splashes and smiles to teamwork and triumph. Now, we’re taking things to the next level. This exciting collaboration will extend across all IGNITE activation’s, empowering both brands to grow while continuing to inspire and support our incredible community. We’re especially excited to kick things off at the inaugural IGNITE Mental Health Morning on 31st May https://lnkd.in/dT6Cm_6u , where GoPro will be on-site to support the event and guide participants on how to get the most out of their GoPro cameras. Let’s capture the movement, the moments, and the mission – together.

The Hope Run
We’re incredibly proud of our CEO, Guillaume Mariole, and the entire IGNITE family – past and present – for building such a powerful and lasting legacy. When Guillaume chose Dubai as his home, he made a heartfelt commitment: to launch IGNITE Pink is Punk, a campaign dedicated to raising awareness and funds for breast cancer. Since 2008, this mission has grown into a movement—educating, inspiring, and creating opportunities for people to unite through movement, fun, and healthy lifestyle habits under the IGNITE banner. This journey reached a deeply humbling milestone when H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum and the Al Jalila Foundation recognized Guillaume for leading this initiative. What made the moment even more meaningful was having his eldest daughter, Belle, by his side to witness her father being honoured on stage – a memory he will always cherish.

Hydrafacial
We had the pleasure of delivering a high-energy team-building session for Hydrafacial. This session was part of a special event in Dubai, where Hydrafacial hosted 36 distributors from across the MENA region — a vibrant mix of marketing, sales, and education professionals. The brief: create an engaging and unforgettable experience that would energize, connect, and reflect the brand’s dynamic DNA. The result? A powerful blend of laughter, collaboration, and high-impact energy — all amplified by an incredible group who showed up ready to engage, grow, and have fun. Thank you to the Hydrafacial team for trusting us with this moment. It was a privilege to be part of such an inspiring gathering.

DMS
We had the pleasure of hosting the incredible team from Digital Media Services for an unforgettable afternoon at IGNITE. The day was packed with energy and connection – from high-spirited team building challenges to the invigorating reset of an ice bath. The group then took to the water for a peaceful paddleboarding session, before refuelling together over a well-earned BBQ buffet. A huge thank you to everyone who joined us your enthusiasm, teamwork, and positive vibes made the day something special. We look forward to welcoming you back to IGNITE again soon.