The IGNITE Pink is Punk 2024 campaign was a resounding success, with its primary mission to raise awareness about breast cancer and generate vital funds for patient treatment and groundbreaking research. Thanks to the overwhelming support of our community, we successfully raised over AED 123,000 across three separate events. We’re proud to confirm that 100% of the proceeds were donated to
the Al Jalila Foundation, directly supporting patients and their recovery journeys.

Our goal has always been clear: to stand in solidarity with women facing a breast cancer diagnosis and to contribute to funding life-saving treatment and research, inspiring hope and resilience along the way. A heartfelt thank you to the Dubai community—your involvement and generosity made this achievement possible. We would also like to extend our deepest gratitude to our Title Sponsor: Medcare Women & Children Hospital and special thanks to our valued partners and supporters: Keen PR, Anantara The Palm, RIVA Beach Club, JLW, Kibsons, Spendlove Group, Urban Veda, VITALICE, Maxi Nutrition, Costa, Pret, Mr. Toad’s and all the activation sponsors. Together, we continue to make a meaningful difference.